An Intro for Facility Managers & Technicians
As a facility manager or technician with responsibility for data center facilities, you're working in an industry that is central to today's interconnected world During your day-to-day work, you'll be responsible for the upkeep and maintenance of just over 5,000 data centers currently operating throughout the USA. With these vital facilities account for 4% of global energy consumption and 1% of global greenhouse gas emissions. These significant numbers demand HVAC solutions that are up to the challenge - and we'll get into those challenges later.
Download White PaperFastest growth rate: the 1st half of 2023 saw the largest amount of construction of data center construction in history (CBRE)
A massive spend
The energy application sector of the data center services market is projected to consume more than $8 billion (Global Market Insights)
Employment opportunities
There are over 19,197 data center operators currently employed in the United States, with employment opportunities expected to grow significantly (Zippia)
American Leadership
The United States data center industry is valued at an estimated 99.97 billion (Techjury), with the US hosting 8 of the 20 largest data centers on the planet (Cushman Wakefield)
Market behavior
The top seven wholesale data center markets in North America are in the United States: Northern Virginia, Dallas / Fort Worth, Silicon Valley, Chicago, Phoenix, New York Tri-State Area, and Atlanta (CBRE).
Data Center Challenges in a changing market
As the statistics we shared prove, your key stakeholders - including data center clients and US legislators - expect your approach to HVAC to be more considered and innovative than they would have in previous decades. Sustainability, cost-effectiveness and system performance are now at the core of what you need from your data center's HVAC systems. Below, we've highlighted just some of the challenges you must address:
- Maintaining the correct temperature within a data center is necessary to ensure optimal performance, and HVAC systems play a key part in this. However, keeping data centers at the right temperature can be both costly and energy intensive. As a technician or facility manager, you need a HVAC solution that can mitigate these major challenges.
- Data center units represent a significant investment for any organization, and maintaining them properly is a bare essential - not only in terms of protecting data, but also in terms of ensuring the longevity of the system itself. It is for this reason that the data center market is increasingly turning towards HVAC solutions that offer more than just air quality benefits, standing up to the pressures of time and constant operation.
- Downtime represents a significant threat to data centers, with your clients bearing the brunt of any potential system failure. This risk is heightened in circumstances where data center cooling systems are contaminated by dust, dirt and other pollutants. It is for this reason that data centers need HVAC solutions that are powerful enough to capture these pollutants, whilst also being efficient enough to maintain cleaner and more efficient heat exchange.
- Servers generate a lot of heat, which causes the surrounding air to become warm and humid. This can lead to mold and mildew, which can cause respiratory problems for people working in the data center. Indeed, this problem is only worsened by the harmful chemicals which servers can release into the air. Beyond protecting data center units, your choice of HVAC solution should also protect the staff who maintain them
How can you meet the demand?
As a data center technician or facility manager, the challenges you face are clear. With your facility's air filtration requirements growing year-on-year, you need to partner with vendors and rely on products that can truly step up to meet them head on. That's where we come in. Bringing decades of experience in the HVAC industry, we've carried out the research and designed the products and services you need to succeed. For each challenge, our products and services - including air filters - are the ultimate choice.
- Brookaire Air Filter experts can help you select the most Energy-efficient air filter for your data. Air flow resistance, target filtration efficiency and filter lifespan are all balanced when selecting the correct filter for a given application. This crucial balance directly impacts utility bills and the overall carbon footprint of a center.
Brookaire's filtration media is made using nanofiber technology, allowing for optimal airflow efficiency, maximum filtration, and ensures filtration efficiency throughout the life of the filter. This cutting edge media ensures your data modules run more efficiently and consume less energy.
Where energy costs are a significant concern, Brookaires energy-efficient air filters represent an essential investment for cost-conscious and environmentally aware decision makers.
Meeting the longevity challenge
- System reliability must be put first and a Preventative Maintenance Program is the best way to ensure maximum lifespan of HVAC units, as well as your data units.
Missing a planned maintenance due to lack of time and resources is no longer an option, and your data clients want to know what you're doing about it.
Prioritize your Air Filter efficiency or MERV rating. Choosing a filter with a higher MERV rating will ensure components stay free of dust and debris, ensuring HVAC systems run at optimal efficiency for long periods of time.
Check for maximum dust holding capacity. Choosing an air filter with high dust holding capacity means fewer disruptions, less time invested in HVAC management, and ultimately, more cost savings for you and your customers.
We ensure that our air filters withstand the test of time, providing a durable solution that aligns with the practical and economic realities of today's data centers.
Meeting the performance challenge
- ASHRAE 52.2 is a standard developed by the American Society of Heating, Refrigerating, and Air-Conditioning Engineers (ASHRAE) for testing the performance of air filters used in heating, ventilation, and air conditioning HVAC systems.
Brookaires air filters are designed in accordance with these standards and verified by independent labs, offering high-grade filtration that is crucial for maintaining a healthy, safe indoor environment in various settings.
Our manufacturing process is bolstered by decades of experience and innovation. Our range of filters provide a strong line of defense against airborne contaminants, diseases and more.
Meeting the domestic preference challenge
- Data center decision makers generally prefer a HVAC product manufactured domestically in the USA. Brookaire caters to this preference by offering products that are made in our own manufacturing facilities in the Northeast.
In addition, Brookaire prioritizes domestic supply of raw materials, with 100% of materials for pleated filters being sourced in the USA.
This not only aligns with the localized sentiments of American consumers but also assures them of quality, reliability, and adherence to domestic manufacturing standards.
Our commitment to providing American-made products reinforces consumer trust and satisfaction, an essential factor in the data industry.
Meeting the convenience challenge
- In our experience, a disposable pleated air filter as the first line of defense is the most convenient and efficient way to filter the air in a data center. This ensures filter and labor efficiency is optimal compared to washable or metal frame options.
This focus on convenience and minimal operational impact is a testament to Brookaire's commitment to customer-centric innovation and service - we'll dive deeper into this area later in this white paper.
Brookaire: How we help data centres
It's true: our inventory of products offer the level of performance, energy efficiency and longevity your facility needs. However, when you work with us, you can expect more. We're more than just an air filter supplier - we're a true partner to data centers across the USA. Keep reading to discover why.
Efficiency: We Get Your Job Finished Faster
- 30-Minute Delivery Window: Every minute counts. This is why we offer a precise 30-minute delivery window. Our commitment to promptness means you spend less time waiting and more time doing.
Scheduled Delivery Dates: You know what delivery date works best for your facility, that's why you pick the date.
Reduce Handling: Our precise delivery windows allow you to ensure you get the filters exactly on the date you need them, eliminating the need to receive them in advance of the maintenance leading to additional handling.
Reduce Your Storage Needs: We understand that air filters, especially in bulk, are bulky and require significant space. Our direct delivery service removes the burden of storage from your shoulders. We'll bring them to you, exactly when you need them, allowing you to focus solely on bringing your tools and expertise.
Get More Done With Fewer Technicians: Time saved is money earned. By reducing the hours your technicians spend off-site, Brookaire's delivery service turns these hours into productive time. This efficiency means you can achieve more with fewer resources, optimizing your workforce and enhancing your bottom line.
Ease of Installation: Our products, particularly air filters, are engineered to fit seamlessly into existing systems, ensuring a hasslefree installation process. This ease of installation means your technicians can complete more jobs in less time, significantly boosting productivity. Our filters are compatible with a wide range of HVAC systems, reducing the need for time-consuming adjustments or modifications on site. Whether you're dealing with standard or custom-sized filters, the design and build quality of Brookaire products guarantee a smooth, efficient fit every time.
Satisfaction: We Care About Your Reputation
- We Care: We recognize that as a trusted data center, your facility's reputation can be easily impacted by system downtime. That's why our commitment to the highest standards is unwavering, as we understand that the satisfaction of your data clients is a direct reflection of the trust they place in you.
Highest-Quality Materials: In the HVAC industry, the quality of materials is not just a feature; it's a cornerstone. We source premium materials for our products, ensuring they are robust, efficient, and long-lasting. This attention to quality means that when data center technicians install Brookaire products, they are installing with confidence. Your clients will notice the difference - a system that performs optimally, with fewer issues over time.
Advanced Manufacturing Processess: Our manufacturing processes are at the forefront of technological innovation. We employ state-of-theart techniques to ensure precision in every product we make. This precision translates into products that are not only top-quality but also consistent in their performance. By ensuring that each item meets our stringent standards, we providedata center decision makers with products that they can install with confidence, knowing that they will work seamlessly within any HVAC system.
Partnering With You: We view our relationship with data centers as a partnership. Your success is our success. By providing you with superior products, we aim to bolster your capabilities. We understand that each successful installation contributes to your standing as a reliable, quality-focused facility. As such, we are committed to continuous improvement, ensuring that our products not only meet but exceed industry standards and expectations.
We Manufacture Filters Just For You
- Customization at Its Best: Our state-of-the-art manufacturing facility is equipped to produce air filters of any size and in any quantity, tailored to your exact specifications. Whether you're dealing with a unique architectural design, a specific environmental requirement, or a challenging installation space, our custom manufacturing service ensures that you have the perfect fit for every project.
Fast and Flexible Production: We recognize that time is a critical factor in your business. That's why we emphasize speed without compromising on quality. With a lead time of just 48 hours on special size pleated filters, we ensure that your custom orders are fulfilled swiftly, keeping your projects on schedule. Our efficient production processes and dedicated team enable us to deliver these quick turnarounds consistently.
Easy Ordering Process: Placing a custom filter order with Brookaire is hasslefree. Simply contact us via email or phone with your custom filter request, and our team will take care of the rest. We provide personalized attention to each order, ensuring that all your requirements are accurately met. Our goal is to make the process as smooth and straightforward for you as possible.
Quality That Speaks: Every custom filter we produce goes through stringent quality checks to ensure that they meet our high standards. Using top-grade materials and precise manufacturing techniques, we ensure that each filter not only fits perfectly but also performs optimally. This commitment to quality means that you can install our filters with confidence, knowing that they will provide the best air quality and system efficiency to your center.
We're Your Ultimate Knowledge Resource
- Experts At Your Service: Our strength lies in our large team of HVAC experts, a group of seasoned professionals deeply versed in all facets of HVAC technology and trends. This team is readily available to respond to any queries you might have, offering insights, advice, and solutions at remarkable speed. Whether you're facing a complex installation challenge, need advice on the latest energy-efficient practices, or have a question about system optimization, our experts are here to provide you with the answers you need, when you need them.
Blogs & Articles: Our regularly updated blog is a treasure trove of information, featuring a wide range of topics. From installation tips and maintenance best practices to insights on the latest HVAC technologies and trends, our blogs are written to enhance your knowledge and skills. Each piece is crafted to provide practical, actionable advice that data centers can apply in virtually every scenario.
Expert Tips and Guides: Recognizing the diverse challenges faced in the field, our resources include expert tips and comprehensive guides. These resources cover various aspects of data center air filtration requirements, ensuring you have a reliable source of information for quick reference.
Technical Support and Guidance: Beyond our written resources, we offer personalized technical support and guidance. Our team is equipped to provide detailed explanations, troubleshoot issues and offer bespoke advice that aligns with the specific needs of your facility.
Data Centre V-Belts
The outside fabric wrap is treated with highly oil and heat resistant, engineered synthetic rubber, specifically compounded for superior wear resistance, proven through thosands of hours of customer use to be durable and dependable. The helically wound tensile cords are specially manufactured with twisted, heat and chemically set, polyester material. The body rubber is a highly engineered synthetic rubber compound, specially compounded for cool running crack resistance, and excellent bonding to be outside fabric and tensile cords.
