An Introduction for Contractors
As a HVAC contractor, you're working in an industry growing at an unprecedented rate in the USA. All across the country, contractors are being tasked with more projects across the commercial, educational and healthcare sectors. This reflects a growing demand for HVAC systems - and technicians - that are up to the challenges of today's society. We'll get onto those challenges later.
Download White PaperFastest growth rate: The demand for commercial HVAC systems is expected to experience a growth rate of more than 7% from 2023 to 2030—the fastest growth rate to date (US Department of Energy)
A massive spend
The energy application sector of the data center services market is projected to consume more than $8 billion (Global Market Insights)
A massive spend
Consumers across all industries spend more than $10 billion each year on HVAC repair and maintenance services (US Department of Energy)
Employment opportunities
Contractors nationwide are facing labor shortages and it's impacting their ability to grow. The U.S. Bureau of Labor Statistics projects the employment of heating, air-conditioning and refrigeration mechanics and installers will need to increase by 15% by 2026 in order to meet the growing demand. This is much faster than average for all other occupations (US Bureau of Labour Statistics).
American preference
79% of survey respondents prefer equipment made in the United States, with 53% stating they buy American even when it costs more than imported options (Pink HVAC)
Consumer behavior
73.9% of consumers made their HVAC purchase after consulting at least one online review site (Pink HVAC)
Contractor Challenges
As the statistics we shared prove, your customers expect a lot more from your expertise than they would have in previous decades. Sustainability, cost-effectiveness and system performance are at the core of what your customers expect from the products you use. Below, we've highlighted just some of the challenges you must address:
As a HVAC contractor, it is highly likely that energy efficiency will be at the very top of your customers' demands. In today's climate of escalating energy costs, consumers are increasingly seeking air filters that not only enhance air quality but also contribute to reducing their energy expenditure.
The demand for long-lasting HVAC solutions has never been higher. Organizations, amidst the pressures of modern operations, seek reliability and endurance in their HVAC systems. Put simply, your customers don't want a low-quality solution that's going to fail them. Rather, they want a system that's going to stand up to the pressures of time and constant usage.
Recent global events have put the performance of air filters under intense scrutiny. The COVID-19 pandemic underscored the vital role of air filters in capturing germs, bacteria, and harmful pathogens. Similarly, events like the Canadian wildfires, which drastically affected air quality in New York in 2023, highlighted the necessity of high-performance air filters in an age where air pollution and indoor air quality are mounting concerns.
Indoor air quality has become a paramount concern, with recent studies like the 2020 report from the U.S. Government Accountability Office revealing that 41% of schools require updates or replacements of their ventilation systems. Furthermore, data from Infogrid indicates that nearly half of U.S. parents worry about the impact of classroom air quality on their child's health. Whether your customer is a school or a hospital, the products you use should allay these concerns.
In the American market, there is a discernible preference for domestically made HVAC products, including air filters. Whilst materials from markets such as China typically command lower prices, your customers will expect a level of performance that US manufacturers are renowned for.
Ease of installation is a growing expectation among consumers for HVAC products. Whether your consumers are installing air filters themselves or having you install them, the process should be straightforward, quick, and minimally disruptive. In a world where time is the essence, this demand continues to grow exponentially
Consumers love trusted brands, and in the HVAC industry, things are no different. With 73.9% of consumers making their HVAC purchase after consulting at least one online review site, it is clear that your customers expect you to use products from a brand that is respected, trusted and guaranteed to satisfy.
How can you meet the demand?
As a HVAC contractor, the challenges you face are clear. With your customers' demands growing year-on-year, you need to partner with vendors and rely on products that can truly step up to meet them head on. That's where we come in. Bringing decades of experience in the HVAC industry, we've carried out the research and designed the products and services you need to succeed. For each challenge, our products and services - including air filters - are the ultimate choice.
• Brookaire Air Filter experts can help you select the most Energy-efficient air filter for specific applications. Air flow resistance, target filtration efficiency and filter lifespan are all balanced when selecting the correct filter for a given application. This crucial balance directly impacts utility bills and the overall carbon footprint of a building.
Brookaire's filtration media is made using nanofiber technology, allowing for optimal airflow efficiency, maximum filtration, and ensures filtration efficiency throughout the life of the filter. This cutting edge media ensures HVAC systems run more efficiently and consume less energy.
Where energy costs are a significant concern, Brookaire's energy-efficient air filters represent an essential investment for cost-conscious and environmentally aware consumers.
Brookaire's filtration media is made using nanofiber technology, allowing for optimal airflow efficiency, maximum filtration, and ensures filtration efficiency throughout the life of the filter. This cutting edge media ensures HVAC systems run more efficiently and consume less energy.
Where energy costs are a significant concern, Brookaire's energy-efficient air filters represent an essential investment for cost-conscious and environmentally aware consumers.
Meeting the longevity challenge
Years of experience have driven us to understand this need.
System reliability must be put first and a Preventative Maintenance Program is the best way to ensure maximum lifespan of HVAC units.
Missing a planned maintenance due to lack of time and resources is long longer an option, and your customers want to know what your doing about it.
Prioritize your Air Filter efficiency or MERV rating. Choosing a filter with a higher MERV rating will ensure the coils and other components stay free of dust and debris, ensuring HVAC systems run at optimal efficiency for long periods of time.
Check for maximum dust holding capacity. Choosing an air filter with high dust holding capacity means fewer disruptions, less time invested in HVAC management, and ultimately, more cost savings for you and your customers.
We ensure that our air filters withstand the test of time, providing a durable solution that aligns with the practical and economic realities of today's fastpaced world.
System reliability must be put first and a Preventative Maintenance Program is the best way to ensure maximum lifespan of HVAC units.
Missing a planned maintenance due to lack of time and resources is long longer an option, and your customers want to know what your doing about it.
Prioritize your Air Filter efficiency or MERV rating. Choosing a filter with a higher MERV rating will ensure the coils and other components stay free of dust and debris, ensuring HVAC systems run at optimal efficiency for long periods of time.
Check for maximum dust holding capacity. Choosing an air filter with high dust holding capacity means fewer disruptions, less time invested in HVAC management, and ultimately, more cost savings for you and your customers.
We ensure that our air filters withstand the test of time, providing a durable solution that aligns with the practical and economic realities of today's fastpaced world.
Meeting the performance challenge
ASHRAE 52.2 is a standard developed by the American Society of Heating, Refrigerating, and Air-Conditioning Engineers (ASHRAE) for testing the performance of air filters used in heating, ventilation, and air conditioning HVAC systems.
Brookaire's air filters are designed in accordance with these standards and verified by independent labs, offering high-grade filtration that is crucial for maintaining a healthy, safe indoor environment in various settings.
Our manufacturing process is bolstered by decades of experience and innovation. Our range of filters provide a strong line of defense against airborne contaminants, diseases and more.
Brookaire's air filters are designed in accordance with these standards and verified by independent labs, offering high-grade filtration that is crucial for maintaining a healthy, safe indoor environment in various settings.
Our manufacturing process is bolstered by decades of experience and innovation. Our range of filters provide a strong line of defense against airborne contaminants, diseases and more.
Meeting the domestic preference challenge
Your customers prefer a product manufactured domestically in the USA. Brookaire caters to this preference by offering products that are made in our own manufacturing facilities in the Northeast.
In addition, Brookaire prioritizes domestic supply of raw materials, with 100% of materials for pleated filters being sourced in the USA.
This not only aligns with the localized sentiments of American consumers but also assures them of quality, reliability, and adherence to domestic manufacturing standards.
Our commitment to providing American-made products reinforces consumer trust and satisfaction, an essential factor in the HVAC industry.
In addition, Brookaire prioritizes domestic supply of raw materials, with 100% of materials for pleated filters being sourced in the USA.
This not only aligns with the localized sentiments of American consumers but also assures them of quality, reliability, and adherence to domestic manufacturing standards.
Our commitment to providing American-made products reinforces consumer trust and satisfaction, an essential factor in the HVAC industry.
Meeting the convenience challenge
In our experience, a disposable pleated air filter as the first line of defense is the most convenient and efficient way to filter the air. This ensures filter and labor efficiency is optimal compared to washable or metal frame options.
This focus on convenience and minimal operational impact is a testament to Brookaire's commitment to customer-centric innovation and service - we'll dive deeper into this area later in this whitepaper.
This focus on convenience and minimal operational impact is a testament to Brookaire's commitment to customer-centric innovation and service - we'll dive deeper into this area later in this whitepaper.
Brookaire: How We Help HVAC Contractors
It's true: our inventory of products offer the level of performance, energy efficiency and longevity your customers demand. However, when you work with us, you can expect more. We're more than just an air filter supplier - we're a true partner to HVAC contractors across the USA. Keep reading to discover why.
Efficiency: We Get Your Job Finished Faster
30-Minute Delivery Window: Every minute counts. This is why we offer a precise 30-minute delivery window. Our commitment to promptness means you spend less time waiting and more time doing.
Scheduled Site Delivery, 24/7: We offer round-the-clock, scheduled job-site delivery designed to align with your busy schedule. This service ensures you get what you need, exactly when and where you need it. By delivering directly to your job site, we help you keep your technicians on task and out of supply houses.
Reduce Technician's Travel Time Our job-site delivery significantly cuts down the time your technicians spend in transit. By eliminating the need to stop at supply houses, technicians can travel directly to job sites, increasing their on-site productivity.
Reduce Your Fleet Size: We understand that air filters, especially in bulk, are bulky and require significant space. Our direct delivery service removes the burden of transportation from your shoulders. You don't need a large fleet to transport filters – we bring them to you, allowing you to focus solely on bringing your tools and expertise.
Get More Done With Fewer Technicians: Time saved is money earned. By reducing the hours your technicians spend off-site, Brookaire's delivery service turns these hours into billable, productive time. This efficiency means you can achieve more with fewer resources, optimizing your workforce and enhancing your bottom line.
Ease of Installation: Our products, particularly air filters, are engineered to fit seamlessly into existing systems, ensuring a hasslefree installation process. This ease of installation means your technicians can complete more jobs in less time, significantly boosting productivity. Our filters come with clear, easy-to-follow instructions and are compatible with a wide range of HVAC systems, reducing the need for time-consuming adjustments or modifications on site. Whether you're dealing with standard or custom-sized filters, the design and build quality of Brookaire products guarantee a smooth, efficient fit every time.
Scheduled Site Delivery, 24/7: We offer round-the-clock, scheduled job-site delivery designed to align with your busy schedule. This service ensures you get what you need, exactly when and where you need it. By delivering directly to your job site, we help you keep your technicians on task and out of supply houses.
Reduce Technician's Travel Time Our job-site delivery significantly cuts down the time your technicians spend in transit. By eliminating the need to stop at supply houses, technicians can travel directly to job sites, increasing their on-site productivity.
Reduce Your Fleet Size: We understand that air filters, especially in bulk, are bulky and require significant space. Our direct delivery service removes the burden of transportation from your shoulders. You don't need a large fleet to transport filters – we bring them to you, allowing you to focus solely on bringing your tools and expertise.
Get More Done With Fewer Technicians: Time saved is money earned. By reducing the hours your technicians spend off-site, Brookaire's delivery service turns these hours into billable, productive time. This efficiency means you can achieve more with fewer resources, optimizing your workforce and enhancing your bottom line.
Ease of Installation: Our products, particularly air filters, are engineered to fit seamlessly into existing systems, ensuring a hasslefree installation process. This ease of installation means your technicians can complete more jobs in less time, significantly boosting productivity. Our filters come with clear, easy-to-follow instructions and are compatible with a wide range of HVAC systems, reducing the need for time-consuming adjustments or modifications on site. Whether you're dealing with standard or custom-sized filters, the design and build quality of Brookaire products guarantee a smooth, efficient fit every time.
Satisfaction: We Care About Your Reputation
We Care: We recognize that as a HVAC contractor, your professional reputation is as good as your last job. That's why our commitment to the highest standards in your inventory is unwavering, as we understand that the satisfaction of your customers is a direct reflection of the trust they place in you.
Highest-Quality Materials: In the HVAC industry, the quality of materials is not just a feature; it's a cornerstone. We source premium materials for our products, ensuring they are robust, efficient, and long-lasting. This attention to quality means that when HVAC contractors install Brookaire products, they are installing confidence. Your customers will notice the difference – a system that performs optimally, with fewer issues over time, directly contributing to their comfort and trust in your services.
Advanced Manufacturing Processes: Our manufacturing processes are at the forefront of technological innovation. We employ state-of-theart techniques to ensure precision in every product we make. This precision translates into products that are not only top-quality but also consistent in their performance. By ensuring that each item meets our stringent standards, we provide HVAC contractors with products that they can install with confidence, knowing that they will work seamlessly within any HVAC system.
Partnering With You: We view our relationship with HVAC contractors as a partnership. Your success is our success. By providing you with superior products, we aim to bolster your reputation in the field. We understand that each successful installation contributes to your standing as a reliable, quality-focused HVAC professional. As such, we are committed to continuous improvement, ensuring that our products not only meet but exceed industry standards and expectations.
Highest-Quality Materials: In the HVAC industry, the quality of materials is not just a feature; it's a cornerstone. We source premium materials for our products, ensuring they are robust, efficient, and long-lasting. This attention to quality means that when HVAC contractors install Brookaire products, they are installing confidence. Your customers will notice the difference – a system that performs optimally, with fewer issues over time, directly contributing to their comfort and trust in your services.
Advanced Manufacturing Processes: Our manufacturing processes are at the forefront of technological innovation. We employ state-of-theart techniques to ensure precision in every product we make. This precision translates into products that are not only top-quality but also consistent in their performance. By ensuring that each item meets our stringent standards, we provide HVAC contractors with products that they can install with confidence, knowing that they will work seamlessly within any HVAC system.
Partnering With You: We view our relationship with HVAC contractors as a partnership. Your success is our success. By providing you with superior products, we aim to bolster your reputation in the field. We understand that each successful installation contributes to your standing as a reliable, quality-focused HVAC professional. As such, we are committed to continuous improvement, ensuring that our products not only meet but exceed industry standards and expectations.
Filters: We Manufacture Filters Just For You
Customization at Its Best: Our state-of-the-art manufacturing facility is equipped to produce air filters of any size and in any quantity, tailored to your exact specifications. Whether you're dealing with a unique architectural design, a specific environmental requirement, or a challenging installation space, our custom manufacturing service ensures that you have the perfect fit for every project.
Fast and Flexible Production: We recognize that time is a critical factor in your business. That's why we emphasize speed without compromising on quality. With a lead time of just 48 hours on special size pleated filters, we ensure that your custom orders are fulfilled swiftly, keeping your projects on schedule. Our efficient production processes and dedicated team enable us to deliver these quick turnarounds consistently.
Easy Ordering Process: Placing a custom filter order with Brookaire is hasslefree. Simply contact us via email or phone with your custom filter request, and our team will take care of the rest. We provide personalized attention to each order, ensuring that all your requirements are accurately met. Our goal is to make the process as smooth and straightforward for you as possible.
Quality That Speaks: Every custom filter we produce goes through stringent quality checks to ensure that they meet our high standards. Using top-grade materials and precise manufacturing techniques, we ensure that each filter not only fits perfectly but also performs optimally. This commitment to quality means that you can install our filters with confidence, knowing that they will provide the best air quality and system efficiency to your clients.
Fast and Flexible Production: We recognize that time is a critical factor in your business. That's why we emphasize speed without compromising on quality. With a lead time of just 48 hours on special size pleated filters, we ensure that your custom orders are fulfilled swiftly, keeping your projects on schedule. Our efficient production processes and dedicated team enable us to deliver these quick turnarounds consistently.
Easy Ordering Process: Placing a custom filter order with Brookaire is hasslefree. Simply contact us via email or phone with your custom filter request, and our team will take care of the rest. We provide personalized attention to each order, ensuring that all your requirements are accurately met. Our goal is to make the process as smooth and straightforward for you as possible.
Quality That Speaks: Every custom filter we produce goes through stringent quality checks to ensure that they meet our high standards. Using top-grade materials and precise manufacturing techniques, we ensure that each filter not only fits perfectly but also performs optimally. This commitment to quality means that you can install our filters with confidence, knowing that they will provide the best air quality and system efficiency to your clients.
Resource: We're Your Ultimate Knowledge Resource
Experts At Your Service: Our strength lies in our large team of HVAC experts, a group of seasoned professionals deeply versed in all facets of HVAC technology and trends. This team is readily available to respond to any queries you might have, offering insights, advice, and solutions at remarkable speed. Whether you're facing a complex installation challenge, need advice on the latest energy-efficient practices, or have a question about system optimization, our experts are here to provide you with the answers you need, when you need them.
Blogs & Articles: Our regularly updated blog is a treasure trove of information, featuring a wide range of topics. From installation tips and maintenance best practices to insights on the latest HVAC technologies and trends, our blogs are written to enhance your knowledge and skills. Each piece is crafted to provide practical, actionable advice that HVAC contractors can apply in virtually every scenario.
Expert Tips and Guides: ReRecognizing the diverse challenges faced in the field, our resources include expert tips and comprehensive guides. These resources cover various aspects of HVAC work, ensuring you have a reliable source of information for quick reference.
Technical Support and Guidance: Beyond our written resources, we offer personalized technical support and guidance. Our team is equipped to provide detailed explanations, troubleshoot issues and offer bespoke advice that aligns with the specific needs of your projects.
Blogs & Articles: Our regularly updated blog is a treasure trove of information, featuring a wide range of topics. From installation tips and maintenance best practices to insights on the latest HVAC technologies and trends, our blogs are written to enhance your knowledge and skills. Each piece is crafted to provide practical, actionable advice that HVAC contractors can apply in virtually every scenario.
Expert Tips and Guides: ReRecognizing the diverse challenges faced in the field, our resources include expert tips and comprehensive guides. These resources cover various aspects of HVAC work, ensuring you have a reliable source of information for quick reference.
Technical Support and Guidance: Beyond our written resources, we offer personalized technical support and guidance. Our team is equipped to provide detailed explanations, troubleshoot issues and offer bespoke advice that aligns with the specific needs of your projects.
