Spring and summer bring serious strain to HVAC systems - and if your customer is running outdated or underperforming filters, it could be driving up costs and reducing efficiency. Here's how to recognize the red flags, and how the right filter - like Brookaire's DeltaPleat™ P10 - can make all the difference in energy performance, system longevity and client satisfaction.

1. Comfort Complaints and Reduced Airflow

If a building feels harder to cool (i.e. rooms take longer to reach temperature, airflow feels weaker or comfort is inconsistent), the air filter may be the silent culprit.

Filters with high pressure drops block airflow and force the system to work harder to circulate air. That extra strain leads to increased fan speeds, longer runtimes, and eventually, higher utility bills and reduced equipment life.

The DeltaPleat P10 addresses this head-on with a pressure drop of just 0.23” w.g., one of the lowest in its class. That translates to stronger, more consistent airflow across every zone of the system, maintaining comfort levels without overworking the unit.

2. Rising Energy Costs

When filters restrict airflow, HVAC systems burn more energy just to keep up. This becomes particularly costly in the summer months when cooling demand peaks. If your customer has flagged increased energy usage - or if you're spotting signs of short cycling or longer runtime - a high-resistance air filter may be driving up their bills.

Energy-efficient filters with ultra-low pressure drop like the DeltaPleat P10 can cut energy use by up to 40%. This is a significant improvement for commercial buildings, schools or data centers trying to control operational expenses

3. Increased Wear and Tear on Equipment

Too much strain on an HVAC system doesn't just impact efficiency - it also leads to premature breakdowns. Fan motors wear down, compressors overheat and replacement costs mount. It's important to remember that if you're seeing repeat service calls or high maintenance frequency, the problem could be airflow, and the filter sitting at the heart of it.

The DeltaPleat P10 is designed for durability in harsh conditions. It features a 23% thicker beverage board frame, 23% heavier wire reinforcement and a moisture-resistant media that holds up in high-humidity, high-dust environments. For your customer, that means fewer repairs and better ROI on their HVAC investment.

4. Frequent Filter Change-Outs

Poor-quality filters tend to fill up quickly and need to be changed more often. This creates added labor costs and wastes technician time, especially during the busy cooling seasons in spring and summer. A filter with low dust-holding capacity will have to be swapped out frequently, sometimes before it has even delivered its intended performance benefits.

With a Dust Holding Capacity of 151g, the DeltaPleat P10 minimizes those frequent change-outs. Fewer service visits mean lower costs for your customer, and more time back for your team to focus on new jobs, not repeat filter replacements.

5. Air Quality Complaints or Concerns

Especially in environments like hospitals, schools, or clean rooms, air quality can't be an afterthought. Aged, clogged, or improperly rated filters allow fine particles and airborne contaminants to pass through, affecting the health and comfort of building occupants. Customers might mention more dust, strange odors, or even respiratory issues - all of which could trace back to filtration.

With its synthetic moisture-resistant media, the DeltaPleat P10 maintains strong, consistent filtration even in challenging conditions. It provides the air quality peace of mind your clients need and the performance reliability you can stake your name on

Help Your Customers Cut Costs and Protect Their Equipment

The DeltaPleat P10 isn't your average pleated filter. It's engineered to deliver energy efficiency, airflow stability and lasting durability, all while keeping maintenance to a minimum. It's also framed using recyclable materials, making it a smart choice for sustainability-conscious clients. This filter is ideal for:

• Healthcare facilities needing protection against airborne particles and operational downtime
• Industrial and high-dust settings requiring robust, high-capacity filters
• Commercial office buildings balancing comfort with cost efficiency
• Data centers where stable airflow is critical to equipment life
• Schools and universities aiming to improve indoor air quality for staff and students

Ready to Recommend the Upgrade?

If your customer's air filter is holding back their HVAC performance, it's time to introduce a better option. The DeltaPleat P10 is already trusted by contractors across the Northeast for its balance of technical performance and practical savings. Learn more about this filter now, and reach out to a Brookaire expert to discuss your unique requirements.